Kevin Systrom launched photo-sharing mobile phone app Instagram in 2010. Facebook bought Instagram for $1 billion in cash and stock in 2012, and Systrom stayed on to continue running it. He left Facebook in 2018.

Adam Mosseri (@mosseri) is the Head of Instagram where he oversees all functions of the business including engineering, product and operations.

Tap and hold to record a clip or tap it to start recording and tap it again to end the clip. You can also tap your camera roll in the bottom left to add a video from your camera roll. 4. Use the reels tool menu on the left to do things like add audio, effects and layouts to your reel or change how you record your reel.

Reels are short videos you can easily create and enjoy watching on Instagram. They are a fun way to connect with your community over entertaining videos that inspire anyone to join in. It is the best way Creators can find a community that is deeply engaged and aligned with their interests.